Family Fun. a Childs dream day out!
Be Media were tasked with a simple brief, sell as many tickets as possible for the Totally Tickets events reaching both new and existing customers. The event had a tight turnaround time and required the full campaign planning, content creation and delivery to be created in under 2 weeks.
Our team got to work identifying opportunities in the marketplace, key information about the customer’s target demographic and how we could target them in the most cost-effective manner.
Our strategy comprised around three main components, targeted advertising, social media management and high-quality video content to capture the imagination of both children and their parents!
The results were incredible with the fastest ever selling event and a 318% return on investment across the board on advertising. More than 300,000 people were served adverts across social media and Spotify which saw ticket sales sky rocket!
In addition to a comprehensive digital marketing strategy, Be Media also actioned a PR campaign which Roarsome also a 36% CTR from PR Links which is almost unheard of in the industry!